“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
The visual promise of a dynamic ride is confirmed by the driver-centric interior featuring R-Design Contour sports seats in Nubuck and perforated leather. A choice of Drive-E powertrains offering up to 400 hp and the completely new XC90 chassis ensure an agile driving experience.
The release of the R-Design follows Volvo’s release of 1,927 individually numbered black First Edition XC90’s which were offered for sale exclusively online and sold out in 47 hours.
Distinctive R-Design detailing
The R-Design exterior includes a number of distinguishing details, such as grille, front spoiler, silk metal window surround, integrated dual exhausts, integrated silver roof rails and silver matt mirror covers. Completing the stylish, dynamic look are 20-inch or optional 22-inch R-Design alloy wheels.
Inside, gearshift paddles, plus the Contour sports seats, perforated leather steering wheel and gearshift knob are accompanied by special R-Design details, such as pedals, floor mats and illuminated tread plates. The driver also gets an exclusive R-Design leather key remote control.
Tablet-like touch screen
The tablet-like touch screen in the centre and a 12.3-inch fully graphical driver display are of course included in the R-Design. The driver display also features a unique R-Design theme. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet and cloud based products and services.
New trim level strategy
The core of the new XC90 range will be the Momentum model. Above this sits two separate branches – for a sports-inspired look and feel, the R-Design offers exclusive features and design detailing. Meanwhile, for an elegant look and an even more luxurious experience, customers can opt for the richly equipped Inscription model.
“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them feature an elevated content, carefully chosen to emphasise each of their distinctive individual personalities,” said Alain Visser.