Italian style: The New Alfa Romeo Giulia


State-of-the-art, innovative engines are another characterising element of a genuine Alfa Romeo. For this reason, a unique engine in terms of technology and performance, destined to become the new benchmark of the brand, has been created for the Quadrifoglio version.


The six-cylinder turbo petrol tuned by engineers with Ferrari background delivers 510 HP and exhilarating performance: for instance, it accelerates from 0 to 100 km/h in only 3.9 seconds. Incidentally, despite the sensational power and torque output, the new engine is surprisingly fuel efficient and implements an electronically controlled cylinder deactivation system. Obviously, as all next-generation petrol and diesel engines, this six-cylinder is made entirely of aluminium to reduce weight particularly on the front axle of the car and make that genuinely Alfa Romeo sound.

Distinctive Italian design

An Alfa Romeo springs from the perfect balance of heritage, speed and beauty which makes it the highest expression of Italian style in the automotive world. The new Giulia is no exception because it encapsulates three particularities of Italian design: sense of proportions, simplicity and care for surface quality. This is the 'skin' that Alfa Romeo stylists have modelled with painstaking care on the mechanical parts.

In particular, the proportions are based on the technical architecture of the entire car: for Alfa Romeo the key elements were the 50/50 weight balance and rear wheel drive. In order to balance the weights perfectly, the engine and the mechanical parts are arranged between the two axles. This is why the Giulia has very short overhangs, a long bonnet and front wings, a retracted passenger compartment 'settled' on the drive wheels and muscular rear wings which visually mark the point where power is unleashed onto the road. All this translates into a very generous wheelbase - the longest in its category - but contained in one of the most compact bodies. These proportions draw the dynamic shape of an ellipsis in plan view. Furthermore, the rounded angles and the enveloping pillars convey momentum to the car creating a 'teardrop-shaped' profile which is reminiscent of the Giulietta Sprint, one of the most beautiful cars ever made.

A second aspect of the Italian style is 'simplicity' which enshrouds what is in fact the most complex creative processes in industry: designing a car. It is up to style to conceal the long, complex work behind a simple, natural line which enhances elegant shapes and sophisticated Italian taste. This approach permeates the entire history of Alfa Romeo expressed by means of clean, taut lines. For this reason, the new Alfa Romeo boasts a strong identity drawn in few simple strokes: a line gouged along the sides which marks the doors and envelops the handles and, naturally, the legendary trefoil nose, possibly the most famous and recognisable style element in automotive history.

Finally, Italian style is characterised by a high quality surface finish which means creating rich, harmonious reflections across the volumes. The end result is the new Giulia, a sculptured shape reminiscent of a big cat just about to pounce. The same inspiration is found inside the car. Everything is clean, essential and centers around the driver, such as the controls grouped on the small steering wheel designed to adapt to all driving styles. And more. The driver's position was 'cut' as a fabric with a diagonal tunnel, a slightly undulated dashboard and cleverly oriented instruments which convey the impression of a tailor-made suit with hand-crafted care and premium materials: carbon fibre, wood and fabrics are chosen for their visual and tactile pleasantness and assembled in such a way to make the human touch visible.

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