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| Fiat Aegea |
A global model for a global brand: Fiat presents its new Compact Sedan, designed in Italy at the FCA Style Centre, developed in Turkey together with Tofaş R&D and manufactured in the Bursa plant to be sold in over 40 countries of the EMEA area. Hence the name of the project - Fiat Ægea - which pays tribute to Turkey which has always played a strategic role for Fiat Chrysler Automobiles and represents a symbolic bridge between East and West.
For its début, the brand has chosen the 2015 Istanbul Motor Show, thus reiterating the importance the Turkish market holds within FCA strategies and sealing the equal share joint venture first begun in 1968 between what was then the Fiat Group and Koç Holding.
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| Fiat Aegea |
It stands to reason that FCA should assign a primary role to this model with which it aims to increase its presence in the EMEA region, as well as reinforcing its unrivalled leadership in the Compact Sedan segment in Turkey, thanks to its excellent interior roominess and load capacity, a very complete range and a style that allows no compromises.
The new Fiat model comes into the world as a unique combination of comfort, efficiency and technology. With the added touch of the exclusive Italian design that delivers a quality project with the proportions of a pure and powerful sedan.
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| Fiat Aegea |
The car will be produced in Turkey in the TofaÅŸ plant in Bursa - one of the best industrial automotive sites in the world as proven by the awarding of the Gold Medal according to the assessment of World Class Manufacturing - and sold at first in Turkey, from next November, and then gradually in the other countries of the EMEA region.
