The design is acknowledged as the first modern car and it heralded in a new era. Nearly 120 years ago the transformation, away from a high motorised carriage to a flat vehicle design with a light high-performance engine installed low down in the frame and a honeycomb radiator organically integrated into the front, was the pioneer of success and role model for all the cars that were to follow, whatever the brand.
The vehicle layout presented for the first time over a century ago remains to this day the technical basis of all cars.
Two-seater with forward-looking digital luxury
Vision Mercedes Simplex reinterprets the historic Simplex as a two-seater with freestanding wheels, an alternative drive, exciting User Interface and a thrilling design.
Its vehicle body with the dominant horizontal alignment sits as a monocoque amid the four large wheels, which form the outer points of the vehicle. The resolutely vertical colour separation into a white front section and a black rear section follows the historic example.
The transparent trims on the wheels reflect lightness and efficiency, as do the aerodynamic surface areas between the front wheels and the vehicle body. The entire sculpture lives from the interplay between clearly and powerfully drawn surfaces and precise technical details.
The radiator blends a dominant frame in rosé gold – reminiscent of the bronze radiator grille of the historic example – with an opening in the form of a large lens-shaped Black Panel/3D display. This is where the famous “Mercedes” lettering is digitally superimposed, as are animations which provide information on the vehicle status. This detail, too, is a symbol of the transformation of the luxury brand Mercedes-Benz into the digital world.
The omission of a windscreen – as on the historic role model – reinforces the uncompromisingly sporty character and allows a seamless transition from the front-end flap to the instrument panel.
Perfect handcraftsmanship is also evident on the leather bag which rounds off the tail end of the vehicle body and – with its contemporary interpretation – is also themed around the historic vehicle.
Interior design: homage to the history of Mercedes-Benz
The entire interior is an homage to the successful history of Mercedes-Benz and the DNA of the Simplex racing car – systematically reduced and nevertheless highly emotively appealing.
A seamless transition between the exterior, interior and User Experience reflects the holistic approach of the Mercedes-Benz design philosophy. This is particularly evident in the flowing, flute-like transition between the bonnet and instrument panel with its reduced interface which works with projections. The seamless look continues into the footwell.
Luxury is evident in the numerous, jewel-like details with their high-quality finish, for example the clock in the instrument panel, the precision screws and the belt design.
Strong contrasts are made between the sensuous sculpture and product-like, refined details in the colour scheme – such as the black/white contrast between the front and rear section and the azure blue upholstery.
The fashion world is reflected in the interior with exclusive accessories like the high-quality openers for the stowage compartments. The bench seat is inspired by stylish furniture, the hand-made Chesterfield quilting denotes a contemporary interpretation of classically luxurious handcraftsmanship.
The colour-and-trim concept, including the azure blue upholstery cover which transitions seamlessly into the footwell, is inspired by the colours of the Côte d’Azur.