Choose your own adventure...just hold down R.
The Other Side is the name of Honda's new Civic Type R promo film, and it is brilliant. Watch it in regular mode, and you get a tale of a mild-mannered dad driving a regular Civic. Hold the R key while you watch, however, and you get a mirror-image getaway-driver tale starring the same guy in a Civic Type R. What's more, the effects of the "Type R" story are visible in the "regular Civic" story. You have to see it to comprehend just how awesome the execution is.
Here's the trailer for the film, which gives you a taste of what to expect: