- The initial series of 1,927 cars celebrates the year Volvo was founded 87 years ago
Volvo Cars is releasing a limited First Edition of its all-new Volvo XC90, which was launched today in Stockholm. The 1,927 individually numbered cars celebrate the year Volvo was founded and, for the first time in history, they will only be available for sale via digital commerce at www.volvocars.com.
The online store opens for business on September 3rd at 16.00 hrs CET.
“Those who want to be among the first ones to own the best SUV in the world have to act fast. The huge interest in the all-new XC90 indicates that the First Edition will sell out quickly,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.
The online only First Edition is just one example of Volvo Cars’ revitalized approach to marketing activities and outstanding personal service.
“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Mr Visser. “We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally.”
Fully equipped
The First Edition cars, which have uniquely numbered tread plates and a distinctive badge on the tailgate, are powered by a high-performance petrol or diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains.
The supercharged and turbocharged T6 All Wheel Drive has an output of 320 hp and a maximum torque of 400 Nm, while the D5 twin turbo diesel engine has 225 hp and 470 Nm. The engines are teamed with a smooth 8-speed automatic transmission.
The electronically controlled air suspension has choice of five modes, including one where the driver is free to tailor the settings to his or her personal taste.