Worldwide the market for mid-size pickups is undergoing a radical change. Gone are the days when they were bought as mere "workhorses". Instead, they are becoming increasingly popular as versatile vehicles for a simultaneous private and commercial use and as vehicles for a strictly private use.
The percentage of privately used pickups has been growing steadily for years. Accordingly, the double cab has emerged as the dominating body style, because it offers room for up to five people.
More and more private and commercial customers ask for vehicles with the characteristics and comfort features of a passenger car. A similar development took place in the segment of off-road vehicles some 20 years ago. Back then, Mercedes-Benz was the first premium manufacturer to launch a sport utility vehicle (SUV), the M-Class, and completely redefined the off-road segment – with lasting success.
The flared front and rear wings make room for a wide track and large tyre/wheel combinations for tough off-road use. 22-inch light-alloy wheels with a contrasting anthracite chrome finish give the concept car a towering and superior stance. The running boards are integrated into the bodywork and emphasise the athletically sculpted body. Depending on the angle of the incoming light, the paintwork developed specifically for this concept car lends the urban pickup a look that gives the athletic profile even more emotional appeal.
The extremely short front overhang, the very long rear overhang and two long lines stretching along the side amplify the focus placed on driving dynamics. The rear sports the hallmark chromed SUV trim at the lower edge and, as a distinctive feature, a continuous LED light strip in a slim chrome surround on the tailgate. It points to the unique character of the future pickup.