Aston Martin launches Rapide AMR concept

 Aston Martin has chosen the 2017 Geneva Motor Show to launch AMR - an exciting new brand that brings a new dimension of race inspired dynamism and performance.

Reflecting Aston Martin’s racing pedigree, AMR takes technology and inspiration from motorsport to amplify the sporting prowess present across the model range. With enhanced performance, sharper dynamics and more powerful design language, AMR takes Aston Martin’s road cars to new and exciting extremes.

The AMR brand follows in the wheeltracks of successive iconic Aston Martin road cars which boasted top-level racing pedigree. In the mid-1930s the success of Aston Martin’s Team Cars in the Ulster TT road race led the marque to build further examples of the lightweight two-seater for sale to the public. In 1951, Sir David Brown introduced uprated and highly desirable ‘Vantage’ specification models, and steered the marque to an historic outright win at Le Mans with the iconic DBR1 in 1959.

Since the formation of Aston Martin Racing (AMR) in 2004 Aston Martin has enjoyed success in the FIA World Endurance Championship (WEC), winning the 2016 FIA WEC GT Drivers Championship, while also securing three class victories at the 24 Hours of Le Mans over this period. Similarly, Aston Martin Racing’s GT3 and GT4 racers have secured countless victories and championship titles around the world.


Rapide AMR


A striking presence on the Aston Martin stand, the Rapide AMR provides a dynamic and visual blueprint for future AMR models. Featuring a 600PS version of Aston Martin’s celebrated 6.0-litre naturally aspirated V12 breathing through a new quad exhaust system, it is the world’s fastest and most thrilling four-door, capable of 210MPH. Resplendent in AMR’s signature Stirling Green with vibrant lime green accents, riding on new 21in alloy wheels and featuring a dramatic new full height signature grille, front splitter, side sills, rear diffuser and aero flip on the rear decklid, the Rapide AMR makes a striking statement.

Extensive use of carbon fibre detailing on the exterior provide the perfect finishing touches. The interior is equally breathtaking. Lightweight carbon fibre front seats, trimmed throughout in Dark Knight Alcantara with Lime Green accents and carbon fibre waterfall, centre console and door casings, ensure the Rapide AMR is a fabulous fusion of race car attitude with a luxurious crafted twist.

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