Ford unveiled 2016 Ranger Pickup Truck

2016 Ford Ranger Pickup Truck

Ford unveiled its new tough and smart Ford Ranger, setting a new benchmark in the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology. Starting later this year, an updated range of the truck will take on the world in more than 180 markets worldwide.

"The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand," said Brett Wheatley, vice president, Marketing, Sales & Service, Ford Asia Pacific. "It represents a smarter kind of tough, and will help our customers to achieve more, whether at work or with their families."

Featuring a new look front end, and a stylish, smart and functional new interior, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. It also boasts an array of new cutting-edge technologies that enable new and more practical solutions to everyday challenges.

2016 Ford Ranger Pickup Truck

The changes to the Ranger begin with an updated exterior design. A bold, more modern look lends Ranger a powerful presence on the road, and immediately conveys a sense of capability.

2016 Ford Ranger Pickup Truck

A more muscular hood flows into a strong new trapezoidal grille, while imposing projector headlamps make the truck instantly recognizable, with a bold, technical look.