All-New 2016 Ford Taurus unveiled in China

2016 Ford Taurus

 Introducing a new premium sedan for discerning Chinese business customers, Ford unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

"The Ford Taurus we're introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, chairman and CEO, Ford China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want."

Ford made full use of its global design and development resources to create the Taurus. Early in the design process, designers and engineers from around the world immersed themselves in China to gain a deeper understanding of the market and key cultural factors influencing design and vehicle preferences. In-depth research of target customers - accomplished, respected professionals - helped to fine-tune design and engineering targets to create an exceptional new vehicle.

"The Ford Taurus was created for highly sophisticated consumers in China who need an equally sophisticated vehicle for both business and personal use," said Marin Burela, president, Changan Ford Automobile Co. "With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan."