2016 Mazda MX-5 Miata Convertible Roadster

2016 Mazda MX-5 Miata Convertible Roadster

 Just having an Mazda MX-5 makes life more pleasant and more colourful. Mazda built the MX-5 with the hopes that it would become a presence that transcended its existence as a mere car. To carry on the MX-5's rich tradition while more purely than ever embodying the essence of what appeals to the senses and sensations through which people enjoy cars, the development team went to great lengths to further evolve the product. Particular effort went into advancing three elements.

The first was to create a design that would set any heart pounding with excitement. Just one look at the fourth-generation MX-5 should get the pulse racing. Sitting in it should bring a smile to the driver's face and instantaneously spark an urge to take the top down and go for a drive. And it should become a cherished part of the owner's life as time goes on. These joyful attributes are what the development team aimed to express in an even purer state with the fourth-generation MX-5. In pursuit of them, they worked to add greater depth to the KODO design, to embody beautiful proportions that make its occupants stand out and to make the open-air roadster experience all the more enjoyable.

2016 Mazda MX-5 Miata Convertible Roadster

The second element was to deliver a driving experience that will captivate any driver. For every generation of the Mazda MX-5, importance was placed on appealing to the senses and sensations through which people enjoy cars rather than focusing merely on sheer performance. With "sensation" as the keyword for the fourth-generation MX-5, development efforts focused on making the car even more enjoyable to control and faithful in its response.

2016 Mazda MX-5 Miata Convertible Roadster

The third element is a pleasantly refreshing roadster experience that anyone can enjoy. It embodies the feeling of openness only possible in a convertible sports car: A feeling that can quickly lift anybody's spirits anywhere and at any time while enjoying a top-down drive.

2016 Mazda MX-5 Miata Convertible Roadster

In addition to the three aforementioned elements, the fourth-generation further evolves the pleasure of an MX-5 adapted to reflect its owner's character. Furthermore, satisfying the demands of the day are Mazda's latest-generation human-machine interface (HMI) and MZD Connect, Mazda's next generation in-car connectivity system that efficiently links the driver to the car and the outside world.