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| Nissan GT-R LM NISMO |
2014's Super Bowl was the most watched television program in U.S. television history with over 110 million viewers. The 2015 game was therefore the perfect opportunity for Nissan's "With Dad" commercial to air for the first time, revealing the much-anticipated Nissan GT-R LM Nismo, the car that will take on the best in the world in the race to glory at the Le Mans 24 Hours.
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| Nissan GT-R LM NISMO |
In a bold move, the Japanese manufacturer has interpreted the sport's technical regulations in an innovative way, producing a front-engined, front wheel drive car that is powered by a V6 3.0-liter twin turbo gasoline engine and a kinetic energy recovery system.
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| Nissan GT-R LM NISMO |
The new car will contest the LM P1 class of the FIA World Endurance Championship, the highest category in world sports car racing. Starting at Silverstone, UK on April 12, 2015, the series travels around the world to Spa in Belgium, onto the Le Mans 24 Hours and Germany's Nürburgring, before going global with races in the U.S., Japan, China and the Middle East.
"Our LM P1 program makes the connection between Nismo on the road and Nismo on the track, showcasing our brand DNA to a global audience," said Darren Cox, global head of Brand, Marketing & Sales, Nismo. "We are taking motorsport to the masses, telling tales of technical innovation but also human stories via all of the exciting communications channels that are open to us now. We will innovate off the track as well as on it, so you can be assured that this is just the beginning of the story" said Shoichi Miyatani, president of Nismo.
