"The interior is designed with the driver and passengers' comfort and well-being in mind," said Welburn. "Technology is seamlessly integrated and builds on the features that have become hallmarks for today's production models - helping drive a new generation of customers to Buick."
"The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be," said Simcoe. "On the Avenir, it represents a break from convention and progressiveness in technology."
Functionality is manifested in the Avenir's device-integration technologies, which are designed to lift the user's mood and make the details associated with daily life a little easier. It starts the moment the vehicle is started, synchronizing information and devices within seconds. The Avenir instantly configures gauge cluster and infotainment screen displays based on prior customization while also recognizing the user's music preferences, calendar schedule and recently visited locations from a cellphone's GPS. It can even pick up a podcast the user was listening to at the moment it was interrupted.
The styling was influenced by past knockouts such at the Y-Job. Incorporating the Buick waterfall grille, sweep spear, and boat tail, the Avenir manages to take traditional Buick design cues and push them into the future. The concept also feature Buick's tri-color badge, which begs the question of whether the brand has any intention of bringing it back into production.
Michael Simcoe, vice president of design at General Motors Company's [NYSE:GM] International Operations said, “Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way.” We couldn't agree more.
It's not just the exterior that is pleasant on the eyes. The interior is a mix of leather, buffed wood, and satin chrome accents. It's a four-seat layout that puts a clear emphasis on connected technology. Once started, the Avenir connects and syncs with the driver's connected devices, the gauge cluster and infotainment displays configure to prior customization. There's also Buick's next-generation IntelliLink infotainment system with a 12-inch color touch screen.
Buick has also extended the connectivity to the back of the Avenir for the rear passengers. There are two USB ports and video screens, which allow occupants to plug in their favorite media.
The styling was influenced by past knockouts such at the Y-Job. Incorporating the Buick waterfall grille, sweep spear, and boat tail, the Avenir manages to take traditional Buick design cues and push them into the future. The concept also feature Buick's tri-color badge, which begs the question of whether the brand has any intention of bringing it back into production.
Michael Simcoe, vice president of design at General Motors Company's [NYSE:GM] International Operations said, “Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way.” We couldn't agree more.
It's not just the exterior that is pleasant on the eyes. The interior is a mix of leather, buffed wood, and satin chrome accents. It's a four-seat layout that puts a clear emphasis on connected technology. Once started, the Avenir connects and syncs with the driver's connected devices, the gauge cluster and infotainment displays configure to prior customization. There's also Buick's next-generation IntelliLink infotainment system with a 12-inch color touch screen.
Buick has also extended the connectivity to the back of the Avenir for the rear passengers. There are two USB ports and video screens, which allow occupants to plug in their favorite media.