The introduction of the Design Pure Experience and Design Pure Excellence equipment lines, meanwhile, gives customers attractive options when it comes to injecting these extraordinary cars with an even sportier or more luxurious aura.
The new BMW 6-Series model range follows in a BMW tradition of legendary dream cars which now stretches back more than 75 years. Presented in 1937, the BMW 327 Sports Coupe was the most exclusive model in the company's line-up at the time. Then came the BMW 503 Coupe and BMW 507 Roadster, which were powered by the car world's first aluminium eightcylinder engine and continue to enthral as 1950s style icons to this day. And later on, the BMW 2800 CS of 1968 pulled back the curtain on an era of luxury cars which took a whole new approach to combining sports performance and luxury. The BMW 3.0 CS, BMW 3.0 CSi and BMW 3.0 CSL followed in the tyre tracks of the 2800 CS in the years up to 1973. Designed for action in motor sport, these three models enjoyed several years of dominance on the racing stage. On the road, meanwhile, they represented a beacon of style and an expression of joy in superior performance.
The latest generation of the BMW 6-Series takes the dynamics, aesthetics, luxury and innovation offered by the model series to new heights. Moreover, the expansion of the range to span three body variants has ensured that driving pleasure in a luxury BMW can be experienced in an even wider variety of ways. The BMW 6-Series Convertible, BMW 6-Series Coupe and BMW 6-Series Gran Coupe provide customers with a choice of three distinctive characters, the introduction of the brand's first ever four-door Coupe giving the BMW 6-Series' popularity fresh momentum. Almost one in two newly registered BMW 6-Series cars is now a Gran Coupe. Worldwide, nigh-on 80,000 units of the current-generation BMW 6-Series have been sold in total since the market launch of the Convertible in March 2011.
The signature interior design for the new BMW 6-Series Convertible, new BMW 6-Series Coupe and new BMW 6-Series Gran Coupe is dominated by the driver-focused cockpit, a front passenger area enveloped by elegantly sweeping surfaces and a seamless connection between the front seats and rear compartment - all of which makes it a recipe for exclusive comfort in a stylishly luxurious ambience.
The engines powering the new BMW 6-Series models are designed to deliver captivating performance, as a new addition to the range of standard equipment is not afraid to emphasise. The BMW 640i Convertible, BMW 640i Coupe and BMW 640i Gran Coupe are now equipped with a sports exhaust system, which provides an emotionally dramatic soundtrack to their engines' instantaneous and sustained wave of power.